But as he dug into the science that shows how processed foods affect the brain, he was swayed. One crucial element that influences the addictive nature of a substance and whether or not we consume it compulsively is how quickly it excites the brain. The faster it hits our reward circuitry, the stronger its impact.

URL:
https://www.nytimes.com/2021/03/25/well/eat/hooked-junk-food.html
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